Posted on 11/12/18

Revision Military Eyes New Brand for Outdoor Recreation

New Revision Outdoor brand to offer protective and stylish eyewear for hunting, fishing and more

Revision Military, a world leader in tactical eyewear, armor and protective systems, announced today it has expanded to create a new brand in the outdoor industry, Revision Outdoor.

Designed to meet the needs of hunters, anglers and outdoor adventurers who demand a lot from their equipment, Revision Outdoor will utilize state-of-the-art facilities and technologies, while building on the expertise of Revision Military, to produce performance-focused eyewear designed and assembled in the United States.

The brand is launching with three styles of eyewear: the Revision Pursuer™, made for the high elevation hunt; the Revision Caller™, made for the water’s edge; and the Revision Seeker™, made for everyday adventure.

Above: The Revision Seeker™ shown in mountain shadow frame and cedar lens tint.

“As we talked to members of the hunting community we discovered a need for technical eyewear built for the modern hunter,” said Jonathan Blanshay, CEO of Revision. “We set out to fill that need using our military experience and insight from expert hunters and anglers to build the most protective and high-performance eyewear available for use in the extreme outdoors.” 

Above: The Revision Pursuer™ shown in rocky scree frame, slate lens tint and integrated retention strap.

Four polarized lens tints are available, each treated with the company’s proprietary OcuMax® AF lens coating technology to provide anti-fog, anti-scratch and smudge-resistant performance. In addition, each lens meets military ballistic impact requirements, providing remarkable protection matched with exceptional style. Custom prescription lenses are also available.

The lenses are paired with durable, ultra-light frames that weigh just over an ounce to offer all-day comfort that will last season after season. A choice of three frame colors and three lens options allows users to fully customize each pair for their specific styles, needs and preferences.

Above: The Revision Caller™ shown in mountain shadow frame and indigo lens tint.

Products are available to order on the brand’s website at www.revisionoutdoor.com. Each model is priced at $279. Every piece of eyewear comes with a custom retention strap, an innovative storage system that includes an eyewear pouch with microfiber cloth and a protective dry-bag, and a limited lifetime warranty.

About Revision Outdoor

Revision Outdoor designs, develops, and delivers custom eyewear and accessories for the modern hunter. Established as a protective eyewear company in 2001, targeting military and tactical users, Revision grew into a vertically integrated solutions provider—adding advanced helmet lines, power management technology, communications headsets, and integrated systems. Leveraging this experience for the consumer market, Revision creates technical eyewear designed for outdoor adventurers. Privately owned, Revision’s operational headquarters is located in Essex Junction, Vermont, USA. For more information, visit www.revisionoutdoor.com, write media@revisionoutdoor.com, or call +1 802-879-7002.

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MEDIA CONTACT
Kelly Krayewsky 
Director, Marketing Communications
Phone: 802-879-7002
Email: media@revisionmilitary.com
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